Thu. Mar 28th, 2024
red bull reign basketball

The sports betting data company, Sportradar signed an agreement with National Basketball League (NBL) Australia to get broadcasting rights over NBL matches.

The broadcasting agreement includes both global broadcast rights and over-the-top (OTT) media services.

Sportradar for the first time would also cover NBL1 games and would work to enhance distribution and coverage for NBL’s media rights.

According to report by Gambling Insider, David Edwards, Director of Sports Media and Partnerships – Oceania, for Sportradar, said: “There’s no question that the NBL has rapidly become one of the top basketball leagues in the world, with a great mix of homegrown and imported talent across the competition.”

He added, “Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.”