Fri. Mar 29th, 2024
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Sportsbook and igaming provider FSB has partnered up with Captain Up in a bid to maximize user engagement.

The agreement between both the parties would allow FSB to use the company’s gamification, loyalty tool and smart tools.

As per Gambling Insider, Head of Product at FSB Shaan Balani said: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.”

He added: “Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.”

Uri Admon, CEO at Captain Up, added: “Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”