The operator Svenska Spel is going to sponsor Men’s and Women’s hockey in Sweden. A five year deal has been signed to this effect starting July1, 2021.
The deal which will end in 2026, will see Svenska being the main sponsor for the events, Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and the Hockey Allsvenskan (HA).
As per Gambling Insider, Svenska Spel President and CEO, Patrik Hofbauer, said: “As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA.
“All leagues see great value in the fact we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract game problems and match-fixing.”
Swedish Hockey League CEO, Jenny Silfverstrand, added: “Svenska Spel has a long-standing and large commitment to Swedish ice hockey. Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.”
Notably, the operator has been the main sponsor of the Swedish Ice Hockey Association since 1994 and it now intends to bring equality in the game by providing more resources.