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UK: BtoBet launches its first brand on Aspire Global’s platform



BtoBet has launched its first brand on Aspire Global’s platform, thereby marking its expansion in UK. The sportsbook provider called it important step for growth of the company.

BtoBet is a leading game provider brand offering more than ,8000 games by more than 100 game providers featuring virtual sports games and lottery games.

The brand largely focusses upon European, African and Latin American markets.

At the launch of the, Tsachi Maimon, CEO at Aspire Global: “With this launch, we have proven our ability to integrate a strategic product we recently acquired. Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, especially in Europe, the US and Latin America.”

Aspire Global noted that it is seeking more regulatory approvals and intends to roll out more brands while making sure that the rest of the brands operating on Aspire Global’s platform migrate to BtoBet’s sportsbook.

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