The UK Gambling Commission in a bid to prevent problem gambling has teamed up with Facebook which will provide the users with the guidance on limiting gambling related advertisements in their social media page.
The guidance is aimed at helping consumers limit gambling related adverts on the platform.
The Commission stated that the social media Facebook would provide guidance on safety tools and settings to consumers, which would enable the users to adjust their profile settings accordingly.
The Commission intends that by controlling and limiting what appears in user’s newsfeed can help in mitigating the risk of exposure to gambling-related messaging and advertisements.
Earlier this year the UK Gambling Commission had issued an ‘advertising technology challenge’ to gambling industry in order to come up with solutions that can prevent risks associated with the gambling.
This joint initiative on part of UKGC and Facebook is a result of that technology challenge.
The UK Gambling Commission’s Chief Executive, Neil McArthur stated that, “Protecting children and vulnerable people from being harmed or exploited by gambling is at the heart of what we do, which is why I challenged the industry to look at how they can make better use of technology to prevent gambling-related content and adverts being seen by those individuals”, reported Casinomeister.
He further added, “Partnering with Facebook to produce this guidance is a welcome step for us in order to offer consumers clear, practical advice, and I hope that this will help them limit the gambling-related content they see when using the platform.”
Rick Kelley, Vice President of Global Gaming at Facebook, stated, “Facebook is committed to supporting a safe and transparent environment for people to control their experiences on our platform. We’re delighted that our partnership with the Gambling Commission will help operators to implement advertising campaigns responsibly, while helping to protect the people who use our services” reported Casinomeister.