Operator VBet, part of BetConstruct group, has been signed in as the official sponsor of the Ukrainian Premier League (UPL).
The partnership between VBet and the UPL will see the former developing the championship and the Ukrainian football in general.
The deal marks the debut of the operator in the Ukrainian market where it aims to supply a variety of casino games and poker tournaments to Ukrainians in the coming time.
As per Gambling Insider, UPL Executive Director, Yevgeniy Dikiy, said: “We are happy to introduce VBet as the new title partner of the Ukrainian Premier League.
“VBet is an international company, a new player in the Ukrainian market, seriously determined to support Ukrainian football and to promote sports in general. From now on, the official name of the championship is VBet League. Accordingly, the new season will begin with a new logo.”
Anton Svetlichny, Head of the Partnership Department at VBet Ukraine, added: “We are glad to cooperate with one of the biggest leagues in Eastern Europe, which is progressing and becoming more and more powerful every year.
“We hope the fans will return to the stadiums as the 2021/22 season kicks off. VBet has got exciting surprises for them throughout Ukraine. We are confident in productive cooperation with the Ukrainian Premier League and are ready to share our international experience to promote the sports culture among the Ukrainian fans” reported Gambling Insider.
Notably, VBet is not new to football sponsorships as it has already signed deals with FCs such as AS Monaco and Portsmouth Football Club in the past.