Recently, Fortnite streaming star Ninja shifted from Amazon-owned Twitch to Microsoft’s Mixer. Following which, Ninja became the first-ever streamer to hit a million subscribers on Mixer within a week. But Ninja doesn’t seem to be stopping at this as he just landed a year-long apparel deal with Adidas. On landing this deal, Tyler Blevins aka Ninja quoted, “I can’t say specifically what is in the works with Adidas, but use your imagination.” Adidas says that the partnership might lead to products “in either the physical or virtual world.”
No shortcuts. Only long days. Never let anyone tell you that you can’t catch your dreams.
Choose your path. Put the TIME IN.
I’m humbled, and excited, to officially announce my partnership with @adidasoriginals
. https://t.co/B42gK4AoF5#createdwithadidas pic.twitter.com/PdAKnCflCD— Ninja (@Ninja) August 27, 2019
However, this hasn’t happened for the first time that a clothing company has signed a professional streamer. Since Ninja is the biggest name in the streaming world, it could help Esports gaming become a notable platform as a career choice.
No further details have been announced as pf now but Ninja told his viewers during a stream that the details will be out soon. There are no specific details available as to what Adidas gear Ninja will be sporting.
Adidas’ step to partner up with Belvins is to show its commitment to esports and video games and to support “creators who show dedication to excelling in their field.” Well, for now, we hope that this move proves to be a helping hand to small streamers and professionals who are looking to make a career in Esports Gaming.