Sensor Tower’s reports show that PUBG Mobile made huge revenues despite the ban in India.
A huge chunk in India has been affected by PUBG Mobile’s ban. There are already a lot of articles on the reactions of critics and other stuff after the ban of PUBG. Initially, it felt that PUBG will face some huge losses. It did though, but only on the traffic aspect. Their revenue flow has barely seemed to be affected.
The latest report from Sensor Tower shows that the title grossed US$221 million in August alone, making it the most lucrative mobile game in the world that month. The USA has the highest contribution. With almost 29% of the total.
The best month for PUBG Mobile was March when it pocketed US$270 million in revenue. In total PUBG mobile’s revenue has exceeded US$3.5 billion in player spending. If we divide it in China and the rest of the world, PUBG Mobile raked in US$ 1.7 billion from the rest of the world.
Craig Chapple, Sensor Tower’s mobile insights strategist, said “Revenue looks set to remain strong, despite a ban in India, Even though the game has attracted an enormous player base [in India], the country only accounts for 1.2 percent of player spending globally.”
After the US, Japan is second with 12 percent and Saudi Arabia ranks third with 8.8 percent, according to Sensor Tower. The numbers of installs may have decreased but the revenue keeps on rising.
This is because not a lot of the people playing in India would buy in-game accessories. If we see the numbers, India ranks No 1 with 185.5 million installs(24%) but when it comes to the contribution in revenue, India just has a 1.2 percent share. Whereas the US contributes just 6.3 percent to total downloads and still has the highest contribution in revenue part.
Getting huge numbers in revenue even after the ban doesn’t mean PUBG Corp doesn’t care about the ban in India. They do and they want to bring the game back in India, In that process, they have even cut ties with Tencent and are in search of an Indian company that would look after the game in India. Let’s see in future, how that unfolds.