Google will soon let users to opt-out of smart features and personalization in Gmail

Google is going to add new settings to allow users to opt out of having their data processed for smart features and personalization in Gmail.

Google also said in a blog post that in the upcoming few weeks, they are going to launch another way to put users in control of their data and Google experience with new setting for smart features and personalization in Gmail.

Users will soon get to see a new setting to control whether their data in Gmail, Meet and Chat can be used to provide “smart” features in these and other Google products.

Google will soon let you opt-out of Gmail's data-collecting 'smart features'
Image Source : TechSpot

A GIF shared by Google at the blog post stated that users would be shown two separate dialogue boxes. One will offer the option to allow or disallow Google to process user data for smart features like smart compose and reply, auto filtering and categorization of emails, summary cards, extracting event details for Calendar entries, etc.

The second one will be for users to opt-in or opt-out of personalization features like bill payment reminders through Google Assistant, Google Pay surfacing loyalty cards and tickets, Maps displaying restaurant reservations, etc.

Google added that the ability to turn on some of these individual smart features is not new. The new thing is a clearer choice over data processing that makes them possible.

The new setting has been designed to decrease the work of understanding and managing that process in view of what we have learned from user experience research and regulators’ emphasis regarding comprehensible, actionable user choices over data.