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Indian Government tightening rules to Curb Pirated Contents Online

Piracy

The Indian government, in an attempt to formally regulate Internet businesses within the country, has released a new draft on Saturday dealing with piracy, which is one of the aspects plaguing the internet economy.

In order to indemnify the loss caused by piracy, the Indian government is looking to form a special council, which will involve major industry stakeholders. The stakeholders in the council will be compromised of both the creators and the advertisers. The websites that serve pirated contents will be put under ‘Infringing Websites List’ by the committee.

To put things into perspective, the Indian Film Industry–which is the largest industry in the world in terms of ticket sales, looses a massive $2.8 Billion annually, to piracy alone.

The new draft policy will ask ISPs to remove or disable access to the websites that fall in the IWL within a set timeline. Apart from the ISPs, the government will also ask payment gateways to block the flow of payments to or from such rogue websites. Search engines will also be asked to take necessary steps to prevent the piracy sites from appearing in the search results. Advertisers and advertising agencies will be prevented from hosting advertisements on these sites as well.

The policy also covers all intermediaries who might be a part of the process of publishing contents online. Once put into effect, the policy would ask intermediaries to create a new set of ‘trusted entities’. These entities will be entitled to have their piracy concerns resolved on a priority basis. The identification of the trusted entity and anti-piracy measures shall be done on a voluntary basis, it added.

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