According to specialists, the entire video streaming industry is going to be worth over $70 billion by the year 2021. With this in mind, it should be no surprise to see how many businesses are interested in taking advantage of the technology. Right now there are countless businesses, including sporting organizations, news media, governments and educational market players choosing live video streaming.
Live streaming can help businesses reach many different goals. However, this only happens when live streaming is properly used. This is where things can get quite complicated. The tips below are meant to help you since they are always valid.
Select The Right Encoder Settings
If you want to hold a highly successful live stream session you have to be sure that encoder settings are properly chosen. Obviously, this does vary from one case to the next. However, as a general rule of thumb, your goal is to have the highest possible settings based on the technology you have access to right now. For instance, if your internet upload speed is not high, you cannot stream 1080p live video content as lag will surely appear, no matter how good the rest of the technology is.
Record The Live Videos For Future Use
Not all people that would want to see the live video will be able to attend. This is why you want to be sure that you record it. There are different ways to do this. For instance, one is to use software like Movavi Screen Recorder. This is what your viewers might also use to record your screen so it makes sense that you can use it yourself for future use. You can see how to use this software here: www.movavi.com/support/how-to/how-to-capture-streaming-video.html.
As an extra tip, after you record the video at the highest possible resolution, be sure you save it in a suitable format based on how you will use it in the future. For instance, if you will offer the video for mobile users, the video should be saved in a format suitable for such devices.
Properly Plan Stream Promotion
You want to always be sure that you effectively promote and embed the live stream. It is possible to embed them in your online properties and on the websites of your partners. However, this is just a small part of promotion.
It is always necessary that you promote the live stream as early as possible. Registration and advance ticket sales can be utilized as lead capture approach so you are guaranteed a much bigger audience. Take advantage of social media, newsletters and video snippets. Remember that video used on social media sites will offer much better results so use that in order to drive extra traffic to your next event.
Test Before Live
Last but not least, be sure that you test your equipment and your live streaming as a whole before the event date. One of the worst things possible is to be faced with technical problems when the live streaming is delivered. Test all that can be tested in order to be sure that the event will go flawlessly.