YouTube took to the VidCon stage last year where they discussed new ways for creators to make money. And now, YouTube seems to be adding more ways for video creators to make money, as the company and its users are working towards becoming less reliant on uncertain advertising deals. The new features added, include more subscription options, additional merchandise partners, and another way to receive tips during live streams. Direct monetization features like these, says YouTube’s chief product officer, Neal Mohan, have already started bringing in money for “thousands and thousands of channels.”
In addition to the new monetization tools, YouTube further announced three other new features at VidCon:
- The company is now giving video creators the ability to add a fundraising button to their videos, thereby allowing viewers to donate to any charitable causes. This will allow creators to encourage others to support the causes they care about most.
- YouTube a is also working on something it calls Learning Playlists, which will be free, presets educational playlists created by YouTube partners like Khan Academy, TED-Ed, and crash course. Mohan said if the educational playlists prove to be popular, YouTube could expand the feature to other content creators.
- Lastly, YouTube is also expanding its merchandising tool that it rolled out last year to work with merchandising companies like Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth. The tool was previously was only available via Teespring.