The privacy changes update in iOS 14 has been delayed until early 2021 by Apple.
If you don’t know what the update is about, let us tell you. After this update, the users will decide which app do they want to track them.
In other words “On iOS 14, iPadOS 14, and tvOS 14, apps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device’s advertising identifier,” This was said by Apple in a post.
Apple is giving more time to the developers and app publishers to change their policy. Or they are giving them more time to prepare. This update could majorly impact Facebook’s business and other businesses that rely majorly on ads.
There are other iOS 14 privacy features. Such as new notifications that will show which apps have recently accessed features such as GPS location or the device’s microphone, remain on track.
This has also seen a new move by Facebook. Facebooks’ service, the Audience Network, which used by many publishers and developers will not be offered on iOS 14 from now on.
Facebook said, “This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision.” Facebook may look to tweak its Audience Network just for iOS 14 so that they don’t face huge revenue losses. Facebook says that this security update may hurt the small scale businesses which hugely rely on Facebook’s audience network.
This update is surely good for the users. Not so good for the companies whose good chunk of revenue depends on ad service. Let’s see how they cope up with this change and what update do they bring to their policy.