PVR had only 2 theaters before this which had the Dolby Atmos before the deal, and after those two halls received great responses from the audiences about the halls and the sound they decided to to increase the halls with the Dolby Atmos.
With many places the major problem that people tend to face is the distorted or the lack of effect of the major scene that it was due to have because of poor quality audio systems.
Therefore, to provide quality cinematic experience for the audiences coming to their theaters PVR will now provide in nearly 50 halls of their’s, the award winning Dolby Atmos audio system across the country over the next two years. When completed, this will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India until now.
Now what exactly are Dolby Atmos speakers:-
Dolby Atmos, the award-winning Dolby® sound technology, moves audio around the theatre, even overhead, with astonishing clarity, richness, and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience. Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution.
Here’s what Mr. Bob Borchers, Chief Marketing Officer and Senior Vice President, Dolby Laboratories said about the partnership,
“Dolby looks forward to working with PVR to bring the Dolby Atmos experience to many more moviegoers in India,”
“With Dolby Atmos speakers, the audience is no longer just watching a movie; they are experiencing it. We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”