In order to expand content discovery among users living in tier 2 and tier 3 in India, Samsung has given its Galaxy App Store a makeover by providing support for 12 Indian languages. The South-Korean tech giant has partnered up with Indus App Bazaar to let Samsung smartphone users find apps and other relevant contents on the Galaxy App Store in their native language. Moreover, Samsung has also removed the necessity of signing in, which means users no longer have to log in to the Galaxy App Store in order to download the apps, themes, or any other content.
Samsung has announced that content discovery on its Galaxy App Store is now easier as the company has added support for vernacular languages. Users can now discover content on the Galaxy App Store in a total of 12 languages: Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, and Urdu.
In order to further ease the process of content discovery, Samsung has also removed the requirement for sign-in. Earlier, users had to log in to the Galaxy App Store in order to access the contents. Nevertheless, with the policy change, Users can head straight to the pre-installed Galaxy App Store, search for the content and download it straight away to their devices, without going through the hassle of credential verifications. Further, Samsung’s Samsung’s in-house content repository will also be featuring dedicated sections for highlighting innovations that come out of India to Samsung users.
Regarding the new initiative, Samsung India Service Management’s Senior Director, Sanjay Razdan said, “There is a marked increase in the penetration of smartphones and mobile application downloads across Tier 2 and Tier 3 markets. We studied this trend in key markets and partnered with Indus App Bazaar to address the growing demand for vernacular applications. The partnership will enable our valued customers to access their favorite apps on Galaxy Apps Store in 12 Indian languages in addition to English.”
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