Spotify has officially launched in India. While Spotify is free to use music streaming service, it is an ad-supported service that restricts the quality of music. It also places restrictions on how users listen to music. To be able to take full advantage of Spotify, users will need to get a Premium subscription, which offers features like the ability to download music, excludes ads, unlimited skips and more.
Spotify India subscription is priced at ₹119 per month and ₹1,189 per year. Spotify will also offer top-up packages for those who don’t want to pay a recurring fee. These top-up packs start at ₹13 per day and can o as much as ₹719 for six months. Students will get a 50 percent discount on a monthly subscription. Spotify is also offering one-month premium subscription free after which it will levy ₹119 per month. Spotify has the highest number of users among music streaming services globally. India is the 79th country that the Sweden-based music streaming service has been launched in and 11th country to get the service in Asia.
Besides streaming music, Spotify also features podcasts. The music streaming service is known for its algorithm-based music recommendations engine and track selection, which is its primary strength in foreign markets. The recommendations engine suggests music according to the user’s taste.
In India, Spotify has offered some localization on its app. Tapping on the search button, users will be able to choose from options like Bollywood, Punjabi, Tamil, and Telegu, among other categories.
Spotify India launch has been in works for quite some time now, with its CEO Daniel Ek acknowledging this delay in March 2018. More recently, Spotify is currently engaged in a legal battle with Warner Music Group. The WMG which has some big-tickets under its belt such as Led Zepplin, Madonna, Ed Sheeran, has asked an Indian court to block Spotify from streaming songs from artists on the group’s roster.
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