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TikTok releases localised version of Safety Centre in 10 Indian languages ahead of Lok Sabha elections

TikTok

TikTok, the ever popular Chinese social media app has launched a localized version of its “Safety Centre” with tools, resources, and policies regarding safety in 10 Indian languages. With the safety centre, users will be informed about the protection measures while using the platform and the information can be accessed in Hindi, Telugu, Tamil, Gujarati, Malayalam, and Punjabi, among other languages.

The app will also lead people to two resource pages that are aimed to help to tackle anti-bullying as well as informing them on upcoming Lok Sabha polls.

“Since the launch of TikTok in India, we have seen phenomenal user growth. With the launch of our localized Safety Centre along with our resource pages for anti-bullying and the general elections, we aim to reaffirm our commitment to India and ensure a safe and positive online environment,” Helena Lersch, Director, Global Public Policy, TikTok, said in a statement.

The localized website will also teach users across India to keep their accounts private as well as the need to use strong passwords and avoid spreading personal information.

Earlier, The video-sharing app TikTok had introduced a new safety feature that allows users to filter self-defined words in Hindi and English from the comments section. The “Filter Comment” section will automatically remove up to 30 user-defined words from the comment section. Users can also change the listed words whenever they want, the company said in a statement.

TikTok introduced this feature as a part of its #SafeHumSafeInternet and #BetterMeBetterInternet campaigns launched in partnership with the Cyber Peace Foundation to mark the Safer Internet Day (SID) on February 4.

TikTok has 54 million monthly active users (MAUs) in India.

TikTok was first launched in China as “Douyin” in 2016. ByteDance, the parent company of TikTok, then rolled out the app globally in 2017.

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