Amazon India, the largest e-commerce platform in the world celebrates 70th Indian independence day. Amazon has completely revamped its user interface. With the hashtag #EverythingIndia Amazon has specified a keyword from “A to Z” related to the Indian culture and heritage.
Festivals, cultures, mooch, kabaddi, cricket and chai are the few of the keywords. The products category is now classified into different states and sub-classified into the patriotic song “Sare jahan se achcha”
Clicking on specific state link (linked with specified monument) will take the user to products related to the place. It’s a good sign from an MNP to rejoice India’s independence.
From weddings and festivals to chai and gola, somethings are just much better in India. Celebrate 71 years of #everythingindia with Amazon pic.twitter.com/XeQjG5YWj8
— Amazon India (@amazonIN) August 15, 2017