To wave off people’s concern about gold’s purity and safety, Paytm launched ‘Paytm Gold’ which is powered by MMTC-PAMP. After two months of its successful launch, Paytm Gold is now ready to expand its services.
Arjun Raychaudhuri, head of strategy and digital transformation at MMTC-PAMP said, “As India’s first and only internationally accredited gold refinery, we are proud to bring 24K 99.99% gold to the Indian customer. Paytm Gold is aimed at genuine financial inclusion, where every Indian, irrespective of the amount of purchase can buy gold of international quality for the first time in a simple and transparent manner. This is one of the landmark steps towards transforming the way the Indian consumer buys gold”.
The service is bringing affordability to India’s preferred wealth management asset. As Paytm Gold can be brought from MMTC-PAMP anytime anywhere starting at just ₹1 and stores in MMTC-PAMP’s free and 100% insures, secure lockers. The customers availing this service don’t have to pay any charges for gold storage in physical lockers. Besides, it allow customers to get live price updates ad an option to sell back their accumulated gold online instantly to MMTC-PAMP.
Within two months of its launch, Paytm Gold has become a chosen savings option for thousands of Indians. Due to such popularity, Paytm has increased its set of serviceable areas and will soon make Paytm Gold available at every nook and corner of the country without any limitations.
Krishna Hedge, Paytm senior vice-president said, “Buying gold offline comes with added costs including making charges. Further, the minimum amount tends to be high making gold inaccessible to several income groups. Owing to the affordability and convenience our product offers, a number of households across income levels are saving in Paytm Gold today. We are expanding our set of serviceable pin-codes to reach a wider set of consumers across India and helping them adopt Paytm Gold as a means to save for their future”.