Tata Consultancy Services(TCS) has appointed veteran Ravi Viswanathan as its new global chief marketing officer. He will be the marketing and communication head and will directly report to the new CEO Rajesh Gopinathan. Previously, he was managing emerging geographies in India, the Middle-East, and Africa. His appointment comes at a time when the company, like its peers, is battling not just increasing competition but also heightened protectionism in the US.
His appointment comes at a time when the company, like its peers, is battling not just increasing competition but also heightened protectionism in the US.
Gopinathan said, “We have increased focus on marketing and brand building. The new position is based on the understanding that we need to articulate our value proposition more strongly and holistically across all markets and stakeholders”.
A person familiar with the matter said,“There is a going to be an aggressive marketing strategy in developed and developing markets. There are clear goals set for him by the CEO. He is going to get aggressively more involved in managing clients as well”.