Different Visual Media And Its Impact On The Mood:
Visual media impacts the mood in many different ways. It can be in the form of pictures and paintings. Pictures capture the moment, and they stimulate the memory by way of imagination or remind us of our past happy or sad moments. In our everyday lives, we see a lot of visual images of the place we live or reside in. The visual images belong to the moment, and we see them as we turn the page of a book or an album, or as we see them on a television screen while waiting for a commercial to end. And hence, we are so accustomed to visual media that we barely notice their total impact. However, a person may notice a particular image if it corresponds to their interest. But now the visual media follows the culture of consumer society; it propagates through images how society has evolved through the years.
Thus, the visual medium either tries to take us back down memory lane or takes us to a place that we have never been to before. The visual media also delivers us the sight of the image that we seize upon whether it’s for the first time or the nth number of times.
Media And Art Contribute To The Standardisation Of Female Beauty:
The feminine beauty ideal or standards are “the socially constructed notions that physical attractiveness is one of the women’s most important assets and something all women should strive to achieve and maintain” (Spade & Valentine, 2001).
Ways of seeing (a BBC broadcast television series created by John Berger) shows how the beauty of women becomes competitive. The show talks about the beauty in media and art portrayed a very biased picture by taking into consideration how pleasing a woman looks in the spectator’s eye. So, women are a constant projection of men and society. Even the European oil paintings were painted in a manner in which the women were painted to exhibit their sexuality and become a constant gaze in the eyes of men.
The women are forced to become commodities and showcase their image to the outside world. Berger mentions, “Men act and women appear,” which means men look at women and women watch themselves being looked at. This sentence shows the relationship between men and women; and the relationships that women had with themselves. And even today, media across the globe consider women as objects for the male community and a source of entertainment. Thus, media and art have portrayed women as the source of an object which pacifies the male eyes, media today, also has competitions for beauty pageants and these beauty pageants and also actresses define beauty standards.