The government is planning for a twin celebration to commemorate the 75th anniversary of the Quit India movement and the 70th Independence Day. It will launch a citizen movement around the theme ‘I stand by my country’ as a part of the celebration.
According to a brief issued by the Information and Broadcasting Ministry, the multimedia campaign will focus on instigating a feeling of love, responsibility and proud for the nation, especially in the youth. As more than half the population of India is below the age of 25, such campaign will help them learn about the events happened in past 7 decades and educate them about the evolution of India since independence. The brief read “It is a great opportunity to not only celebrate, but also reiterate our patriotic feelings, reinvigorate our resolve to make India an economic superpower, and revitalise our minds to make India the world’s intellectual capital.”
The campaign will also highlight the achievements of Narendra-Modi led government in past three years and the reforms that will be made in the coming five years under the government.
Separate taglines will be formed for the Quit India anniversary and the 70th Independence Day along with logos as well as concepts for both radio and TV. The main aim of this multimedia campaign is to portray India standing proud as it is today to have proved its worth in all field be it science, technology, sports, spirituality, art, space exploration, economy or defence.