West Bengal CM Mamata Banerjee’s “Didi Ke Bolo” campaign gathers public & opposition’s attention

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Saurabh Parmar
Digital Journalist (Specializing in Indian affairs & Contemporary Political development). A Writer by Profession. Administration Enthusiast by Passion. Altruist by Heart. That's enough about Me!

West Bengal Chief Minister Mamata Banerjee‘s “Didi Ke Bolo” campaign has attracted a lot of attention from the public as well as opposition parties. The campaign is a public outreach program of first of its kind in the state where the citizens can register their grievances.

It was launched at the behest of the induction of Prashant Kishor in the Trinamool Congress‘s campaign. Trinamool Congress party had only managed to win 22 seats in Lok Sabha elections. therefore it appointed poll strategist Prashant Kishor to overhaul the party image before 2021 elections. The plan is also to counterbalance the growing profile of Bhartiya Janta Party in the state.

Since its launch, over 5 lakh people have registered their complaints regarding policy issues and administration maladies in the state. The main aim of the initiative is to provide a platform for interaction between people and party officials.

The campaign is being handled by a team of 250-members. Guarantee of call-back within 48 hours is usually the norm while registering the complaint. It has been reported that apart from registering policy complaints, people have also called up to complain about extortion, cut money and syndicates issues in their area. Due to this some of the party leaders are expected to face the heat.

In its counter-move, Bharatiya Janata Party has also announced to bring in its ‘Dada Ke Bolun’ campaign. It will involve BJP’s state chief Dilip Ghosh. The party also said that it has directed its local leadership to organize tea parties at various places to interact with the commoners.

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