Facebook is hosting its “Facebook Creator Day” on Tuesday ahead of online video industry conference VidCon. Facebook announced new developments ahead of VidCon, the world’s biggest conference for online video creators. VidCon runs Wednesday through Saturday in Anaheim, California. At the confrence, Facebook will be rolling out new tools to help video creators make money on Facebook. It is reportedly testing an expansion of “Facebook Stars,” by offering a way to let fans give a few cents to any creator for a certain piece of content.
With this, creators can now pursue up to four different revenue streams. They can set up subscriber-only paid groups where they can receive “stars” as tips from fans, rent their audience to their branded content partners and share in video ad revenue for mid-roll, pre-roll and image ads.
Facebook is also updating a a few other backend tools to make managing pages and profiles a bit easier and less time consuming. There’s an updated Brand Collabs Manager that allows creators to better manage audience engagement and even improve ad-targeting, and the Creator Studiowhich is a dashboard for admins to keep track of page metrics, is getting updated with a Monetization Overview section that shows earnings from Facebook, Instagram, and IGTV. Here, creators will be able to choose as to where to place ads on their videos so that the viewers don’t have to be subjected to interruptive ads in the middle of videos and decide if the ads will be pre-roll or image-based if it’s a shorter video.
“The subscription service allows us to get closer to the biggest followers,” Hoyle said, who runs the account with his wife. He recognizes subscribers by their first name as fans who watch and comment on every video.
Creators like LadBaby keeps 70% of the subscription fee. Only a portion of the remaining 30% goes to Facebook.
When users sign up on their phones, Apple and Android take a 30% mobile payment cut the first year. So Facebook is taking zero percent in order to entice creators onto the platform. In year two, when Apple and Android reduce their cut to 15%, Facebook will take 15%. On desktop, Facebook gets the full 30%. It doesn’t matter what the scenario is, the creators will keep their 70%.