Facebook adds new ‘Secret Crush’ feature to help you connect to your crush

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Saurabh Joshi
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Facebook seems to have found a way to let you silently express your affection for a friend without them knowing unless they reciprocate. Facebook announced at its F8 conference today its new ‘Secret Crush’ feature which lets you express interest in up to nine friends.

Facebook Dating product manager Charmaine Hung says, “I have 2,000 Facebook friends. I’m not best friends with all 2,000 people, and there’s a good chance that one of that could be a really good match with me. I trust them, I appreciate them and I know we’re compatible. The only thing missing is knowing if we’re both interested in being more than just friends without the fear of rejection if you were to do this in real life.”

How this is supposed to work:

You add up to nine people to the “Secret Crush” list. Once you have done this, those nine people will receive an alert telling them someone has a crush on them. They can add their own secret crushes, and if they add you, you both get a notification and can now move further to chat about it on Messenger.

However, one major concern with Secret Crush is that users might spam the feature by constantly adding and removing people from their list until they discover a match. That’s why Facebook will only let you sub out one person per day after you reach your initial limit of 9.

Facebook claimed the move came after people told them they believe there’s an opportunity to explore potential romantic relationships within their own extended circle of friends and those using Secret Crush will be able to select up to nine existing connections to express interest in.

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