Facebook has been trying to revamp its status as a trustworthy social media after the entire Cambridge Analytica fiasco and the company is resorting to fulfilling old promises. The social media platform had promised a ‘Clear History’ tool last year and after being silent about its rollout since it was promised, Facebook has announced that the tool will finally become a part of the platform.
According to a CNBC report, the clear history tool, which is like the Clear History feature on Google Chrome, will be made available on Facebook later this year, said Facebook CFO, David Wehner.
“Broadly, [the feature is] going to give us some headwinds in terms of being able to target as effectively as before,” Wehner was reported as saying at Morgan Stanley Technology, Media & Telecom Conference 2019. Facebook is reported to start testing the feature this Spring.
The feature will allow users to browse through the apps and websites they have visited via Facebook and deleted them. This step from Facebook will make it harder for the company to store data from third-party websites and target users with ads, said the report. Currently, Facebook offers its users ways to control ads on the platform which are related to marriage, alcohol, or your relationship status, among other options.
Earlier, while detailing the tool, Mark Zuckerberg wrote “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on”.