Fri. Mar 29th, 2024
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WhatsApp may soon serve advertisements to its users and the feature has been spotted on the app for the iOS operating system.

WhatsApp, the best messaging app around the globe with billions of users and more which keep adding day by day may soon be disappointed. The reason would be monetizing the text messaging app.

This came to the limelight and in the news after Facebook acquired the messaging app. With the app’s reputation for not been showing any signs of advertisement till date, now it might.

The entire user experience is so good the users who are already into it wouldn’t appreciate the inclusion of these ads. The new and couple old users may not like this & would opt away from WhatsApp.

Alex Stamos had a few words in regard to the new change they would bring

Alex Stamos, Chief Security Officer at Facebook tweeted “…Eventually, WhatsApp is going to need to generate revenue… This could come from directly charging for the service, it could come from advertising, it could come from a WeChat-like services play. This first is very hard across countries, the latter two are complicated by E2E.”

From his statements, it is clear that Facebook plans to monetize WhatsApp. While charging money for using WhatsApp seems to be out of the question, advertising might be the only other alternative.

The WhatsApp Leak Portal provided Insight

WABetainfo, which is a popular WhatsApp tipster portal, has disclosed in a series of tweets, that they have come across WhatsApp testing adverts inside the Stories feature on its app. This is similar to Instagram’s tactics where users encounter an advertisement between Stories.

WhatsApp may implement a similar feature where after a set number of Stories, a user may see an ad. The interesting fact is that this was spotted first on the iOS operating system and not Android.

WhatsApp’s motto seems to change

When WhatsApp co-founders Brian Acton and Jan Koum started their company, their motto was ‘No ads, no games, no gimmicks’.

Prior to its acquisition by Facebook in 2014, WhatsApp charged its users a nominal fee on an annual basis, but was essentially ‘free’ and moreover did not serve advertisements.

Brian Acton’s recent expose on Facebook-WhatsApp data sharing agreement, privacy policy and why he left the company leaving behind $850 million dollars has stirred quite the controversy.

By Ashutosh Kumar

Hi, I am Ashutosh Kumar. Graduate in Journalism. Field of expertise is technology, automobile & lifestyle.

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