Facebook updates its video ranking system to focus on original content

Facebook on Monday announced a series of updates that will change its video ranking system to focus on original content and loyal viewership.

Facebook plans to give more focus to three factors that have a very crucial impact on video ranking on the platform, namely, loyalty and intent, video and viewing duration and originality, the Xinhua news agency reported.

“The ranking updates, which will roll out over the next few months, will further prioritize original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook”, said David Miller, Product Management Director at Facebook. He further said, “These are not new principles, but we will be strengthening their influence among the multiple factors that determine video distribution.”

The social media giant will now accord in more weight in ranking to the videos that retain users for at least three minutes, compared to its past rule that required capturing viewers’ attention for at least one minute.

The change to the duration of viewership indicates Facebook’s intention to reward videos that are capable of creating a much more engaged and loyal fan base.

Originality will become a key factor for videos to win priority in Facebook’s ranking system.

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value.”

“We will more strongly limit distribution and monetization for this kind of content,” Miller said.

Facebook said the new measures were intended to help video creators to consolidate their viewer base and build “profitable video businesses” on the platform.


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