Google’s Shoelace is another attempt at social networking

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Saurabh Joshi
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Google seems to be giving social networking another shot with its latest app called Shoelace which is aimed at organizing local events and activities. After the shutdown of platforms like Orkut, Google Buzz, and Google+ it looks like Google is trying out one more social networking app, this time called Shoelace.

Created by Google’s experimental Area 120 product development workshop, Shoelace is a hyper-neighborhood long range social networking app (accessible on Android and iOS) that aims to connect individuals depending on their shared interests in specific events and in-person activities. To put it plainly, Shoelace resembles an social networking app that urges individuals to invest less energy in their telephones, and more time accomplishing something, anything, all things considered.

Like Meetup and others in the space, Shoelace’s focus is not on building yet another social networking app, but rather on leveraging a social app to inspire real-world connections. You can even create listings for events or activities and invite friends and strangers to join you. Shoelace will also notify you of events and activities that you might be interested in, too.

Android Police notes that Shoelace bears a striking similarity to Schemer, another experimental event organizing app from Google that launched in 2011. Unfortunately, the app was shut down just three years later in 2014 with few mourning its passing.

Shoelace is currently in an invite-only testing phase on iOS and Android, and as of now is accessible just in New York City. The Android application seems to have been expelled from the Play Store, however an installer is accessible to sideload from APK Mirror.


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