The Indian Wire » Social Media » TikTok added 88.6 million users in India during Q1 2019 : Sensor Tower Report
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TikTok added 88.6 million users in India during Q1 2019 : Sensor Tower Report

TikTok

TikTok recently saw an influx of 1 billion downloads on Android and iOS. The video app has now added around 188 million new users, the maximum part of which is compromised of Indian users.

According to a report by Sensor Tower, TikTok recorded its best first quarter so far. Compared to Q1 of 2018, TikTok made a year-over-year increase of 70 percent. The reported also added that 110 million users downloaded and installed the app for the first time ever. The rapid growth in TikTok’s users base can mostly be attributed to India.

According to Sensor Tower, TikTok added around 88.6 million new users from India. Moreover, TikTok was downloaded 8.2 times more the past three more than in Q1 2018. In terms of platforms, Android turned out to be the dominant OS with 99 percent of TikTok downloads coming from Google Play Store.

Notably, TikTok is facing a potential ban in India, one of its key markets. The Madras High Court directed the center to impose a ban on the app alleging that TikTok “encourages pornography”. ByteDance, the company behind TokTok, filed a request to the Supreme Court to reject the directive.

ByteDance, in its defense, said that banning TikTok would compromise free speech in India, according to a report by Reuters. The company is scheduled for a hearing in the Supreme Court next Monday.

Additionally, TikTok has launched a localized version of its “Safety Centre” with tools, resources, and policies regarding safety in 10 Indian languages. With the safety center, users will be informed about the protection measures while using the platform and the information can be accessed in Hindi, Telugu, Tamil, Gujarati, Malayalam, and Punjabi, among other languages.

“Since the launch of TikTok in India, we have seen phenomenal user growth. With the launch of our localized Safety Centre along with our resource pages for anti-bullying and the general elections, we aim to reaffirm our commitment to India and ensure a safe and positive online environment,” Helena Lersch, Director, Global Public Policy, TikTok, said in a statement.

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