The Indian Wire » Social Media » Tiktok tests “Add link in bio” feature in the US
Social Media Software

Tiktok tests “Add link in bio” feature in the US


Tiktok has become very popular because is people can create and share short videos on this platform. The competition is increasing for this platform because Instagram recently announced that it is adding a new feature “Reels”, that is similar to Tiktok. So, to get one step ahead of Instagram, Tiktok is testing a new feature. Now Tiktokers can add links to other websites in their bio.

While TikTok has accumulated more than 1 billion users worldwide, influencers currently don’t find it as profitable as sites like YouTube, where influencers can make ad revenue from posts. With this new feature, Influencers can add a direct link to products in their bio. The new feature will also users add links of e-commerce sites directly into uploaded videos.

A spokesperson from tiktok told Business Insider the platform is “always experimenting with new ways to improve the app experience for our users. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value to our community.”

While the biggest competitor of Tiktok, Instagram already has the same feature, it recently started to hide likes counts to stop bot likes. The decision faced backlash from the Influencers all around the globe. If the feature is implemented widely, it could make the video-sharing app far more profitable for influencers. The company is testing the new feature in the US with its beta program.

About the author

Anand Pancholi

Hey... It's Anand... I am here to write about games and software... I started writing because I got tired of reading and studying.

Add Comment

Click here to post a comment

Reach out to The Indian Wire!

Want to work with us? Looking to share some feedback or suggestion? Have a business opportunity to discuss?

You can reach out to us at [email protected] and we will get back in minutes.

Like us on Facebook!