The social media platform, Twitter, announced on Monday, ” As of today, Twitter users can include GIFs in their retweets. Users can also include up to four photos or a video.” Users can choose the retweet with comment option and then choose a media type from the toolbar, to add a photo, video, or GIF to a retweet or quoted tweet. Twitter hopes that this will make it easy to tell who is tweeting versus who is retweeting.
Twitter explained in an email to reporters, “Now, the same photos, videos, and GIFs that you add to a Tweet can be added to a Retweet, making it easier to share what’s on your mind and join the conversation when you can’t find the right words.”
Twitter says it was actually quite difficult to design it in a way that made sense and wasn’t overwhelming when viewed in the timeline.
“During the first usability test, we found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large Tweets stacked on top of each other.”
“To improve comprehension, we focused on creating hierarchy, prioritizing the author’s voice, and providing more context around the Tweet being Retweeted.”
To solve this, Twitter puts the original tweet in a smaller, indented box (with the user’s avatar still visible), and it makes your own media full width.
Tweets with this new formatting are visible solely on mobile devices at the current time as this change is not yet available on desktop, so the layout will look different and not up to date on the desktop.