Twitter testing out conversation ‘subscription’ feature, might roll out soon

Twitter

Twitter is testing a new feature: a “subscribe to conversation” buttons that would let users follow a thread without being involved in it in any way. Twitter user and software engineer Jane Manchun Wong found out about the feature in the Android version of the app. In response to her Tweet, the microblogging site said this is an attempt to make the platform more conversational. The feature comes as a part of the flood of changes Twitter has been introducing to its platform.

With this new feature, Twiter has added a button to the top right corner of threads. Clicking on this button will notify users when additional tweets have been added to the thread. Since users are not required to “heart” or comment in a thread to receive updates, this could add a bit of anonymity. There is no information as to when this feature might see a release with the full-fledged version of the app.

Earlier this week, Twitter released its experimental beta testing app Twttr, which will let early adopters test new features on Twitter. Twttr is providing threads a chat-like look with color coding and indentation. At the beginning of the month, Twitter also confirmed that it is working out a way to hide unwanted replies. In February, it was reported that Twitter is testing out a way to preview user profile without leaving the timeline. It is also testing an “original tweeter” label which will help in showing which account started the thread, and it also added a chronological timeline button for Android. Finally, at SXSW, Twitter revealed a new camera for the app, which will make it easier to share photos and videos.

The “subscribe to conversation” button is a part of a larger trend. Twitter’s confirmation for the feature being a tool to make Twitter more conversational falls in line with with what Sara Haider, director of product management, said earlier this year — that the company is working on “some pretty big changes to the way conversations look and feel on Twitter” and it doesn’t want to overwhelm users with all of the changes at once. It is highly likely that Twitter will release more features for its platform in the near future.

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