Fri. Mar 29th, 2024

According to a report, it has been said that French sporting goods retailer, DECATHLON had reached a great milestone. They have beaten all their fellow competitor like Adidas, Puma and became a top retail Sports brand. They have beaten all them in terms of generating revenue in Financial Year 2018.

DECATHLON has generated over 1278 crores in the Financial Year of 2018 beating PUMA by a great margin. Puma who made the sales of around 1157 crores got beaten by Decathlon this year.  Not only this, but Decathlon also become India’s second largest single brand retailer after Xiaomi.
There was a lot of Twist and Turns for Decathlon. As in the Financial year of 2016-17, they generated the revenue of Rs 938 crores with a Net loss of Rs 53.1 crores. Now in the Financial year of 2018, the revenue is increased by 38 % as compared to 2016-17.

With over 70 large stores, the availability of the stores is quite good. The USP (UNIQUE SELLING PRICE) of this sports brand is that they always tend to keep the price of their product low as compare to their rivals. The pricing is always 30-40% lesser than their competitors.

Decathlon deals with all kind of Sports Equipment, from running shoes to Mountaineering equipment. All sorts of products are available at the same place. Moreover, they used their own labels to sell the products. Decathlon generally does all the operations by themselves, so it will be easier for them to decide the price of the things.

Moreover other than cricket, the requirement for other sports equipment has also increased. People built some interest in other sports like Badminton, Volleyball, Football, etc. Now our country is also hosting professional leagues like PSL, ISL, PKL which are not related to cricket. This will definitely help them to draw public attention in other sports also.
Players like Saina Nehwal (Badminton) and Sania Mirza (Tennis) have played a huge role in getting the attention of people in other sports.

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