IPL 2019 : Trends that make IPL the biggest T20 league globally

Must Read

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...

President Ram Nath Kovind appoints new governor for Kerala, Telangana, Himachal Pradesh and Maharashtra

President Ram Nath Kovind appointed new governors for Maharashtra, Kerala, Telangana, Rajasthan, and Himachal Pradesh on Sunday. https://twitter.com/ANI/status/1168037199767457792 Former Union Minister Kalraj...
Manan Dharamshi
Bachelors in Journalism, Psychology and English from Christ University. Interested in covering Sports, Technology, Automobiles and Entertainment.

IPL has been the most celebrated sport event in India ever since it started back in 2008. The tournament involves domestic Indian teams which include players from all over the world.

Since, IPL is backed by BCCI, richest cricket board in the world, money involved in the tournament is crazy. You can get an idea of money spent in the tournament from the fact that most of the players earn more money playing in IPL than they earn playing in their national team.

With crazy money comes different ways of earning money through it. One of the most known and popular way of earning money from IPL is betting on games. It is estimated that millions of dollars are spent on every game just by winning and losing on Cricket betting in India.

In the recent years with the advent of digital platforms like Hotstar, which provide live streaming of IPL games, the audience has increased drastically.

Recently BARC india published a study titled – ‘IPL- Over the Years’, which talks about various IPL trends over the years.

Major trends of IPL which this study talks about:

1. Female viewership: It is said that when the IPL started, male:female skew watching the tournament was at around 75:25. Over the years this has improved drastically. For eg. in the year 2017, this ratio stood at 59:41 which further improved to 58:42 in the year 2018.

2. Another trend regarding IPL that has been seen is how the young audience contributes to the majority of the viewers. It is said that 2-21 age group comprises of the majority of audience.

3. The sport viewership on TV has also risen as a result of IPL. While earlier sport viewership was diversifed into various sports, it has contracted to IPL now. The fact, that 2016 edition of IPL contributed 22% of total sports viewership and that figure has almost doubled to 43% in 2018 says a lot.

4. IPL has also resulted into the surge in regional TV. It is true that all over India, cricket is followed as the most popular sport. IPL now being commentored in various regional languages has helped the tournament grow even wider.

To give an india, english viewership is at 22% while hindi viewership of the tournament stands at 55%.

Other languages contribute to 23% of the viewership, which include tamil, telugu, bengali and gujrati.

5. The number of advertisers related to the tournament has also risen manyfold. the total number of advertised brands has grown by 79% from 138 to 247 over the last three years.

The top 3 advertised categories during IPL include Smartphones, Cellular Phone Services, and Internet/ Online Shopping.

Above discussed points prove how IPL has evolved not just as an sport event but as a festival in India.

In the coming time with increasing penetration of smartphone and internet, the growth of IPL is set to increase many fold.



Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Hamirpur Assembly bypolls underway in UP

Hamirpur (Uttar Pradesh), Sep 23 (IANS) Bye-election voting for Hamirpur Assembly segment seat began on Monday amid tight security.According...

Imran meets Khalilzad, Senator Lindsey Graham in NY

New York, Sep 23 (IANS) Pakistan Prime Minister Imran Khan, who is in New York to attend the 74th session of the UN General...

Lenovo K10 Plus with Triple rear camera, 4050 mAh battery available on Flipkart starting 30 Sep

Lenovo has recently launched budget-friendly Lenove K10 Plus on 22 September 2019. You can get the Lenovo K10 Plus starting at Rs 10,999 for...

Srishty Rode is simply gorgeous in Neon outfit in THESE latest photos

Srishty Rode is often our topic of discussion due to her strong fashion statements. In addition to having a successful TV career, Srishty is...

After Houston, PM Modi reaches New York

New York, Sep 23 (IANS) After his hugely successful Houston visit with the Howdy Modi event, Prime Minister Narendra Modi arrived in New York...
- Advertisement -

More Articles Like This