PS, which is India’s first and only Live Sports News Channel, lived up to its positioning during the Tokyo Olympics with excellent coverage on a daily basis, beginning July 23 till August 8. The Live feed began at 5.30 am every morning and brought almost all news on its live platform, in real time, covering all International events at the Tokyo Olympics. The Channel also had rights to some exclusive coverage of the Olympics, along with its own in-house original content
Almost all the Indian medallists appeared on the channel on the same day of victory. PS, in 2019, had also covered the Cricket World Cup which saw phenomenal engagement with Cricket legend, Desmond Haynes, part of the coverage. The channel had then covered the event for all 45 days of the World Cup. The 16 day Olympic coverage on Power Sportz, this time recorded 4.8 Million users only on its live stream, with the total views going at an all time high.
OTT for Sports is becoming increasingly attractive. The Global Over the top(OTT) market size in 2018 as projected before the pandemic was USD 151.5 Billion, and now the projection tolerating the impact of the Covid 19 stands at USD 155.6 Billion
Ms Kanthi D Suresh, the Founder and Editor-in-Chief of the channel said that the channel is a mix of creative content and technology where now technology has taken precedence and the channel mix stands currently at 60% technology and 40% creativity, as it seems to be fairly established itself as a unique proposition, in the field of sports creative content.