Smartron has announced its partnership with Chennai based franchise, Tamil Thalaivas, which is making a debut in the upcoming season of Pro Kabbadi League. The company, which is India’s first global technology OEM company will join the team as an associate sponsor and as a part of this alliance, Smartron’s official logo will be visible on the jersey and shorts of the team. Smartron will also take various initiatives to promote its merchandise across the country.
Pro Kabaddi League since its origin in 2014 has always come up with remarkable innovations for the sports and has been transforming it ever since. This has made the sport aspirational for players as well as fans. The tournament has witnessed an enormous growth in its fan following over the past four seasons. Expectations are the same from the upcoming edition as it always promises thrill and many nail-biting finishes to the spectators.
Tamil Thalaivas, which is co-owned by cricketing legend Sachin Tendulkar is a mix of young talent and experienced players which will only make the league more challenging and interesting. Expressing his happiness on Smartron’s association with the team, Vice President, Marketing and Sales, Amit Boni said, “We are very excited about Smartron’s association with Tamil Thalaivas in this season of the Pro Kabbadi League. Smartron aspires to put India on the innovation map of the world and we believe Kabaddi is also one such Indian sport that has achieved global recognition. Tamil Thalaivas are a young, performance packed team with a mix of new and experienced players which resonates well with Smartron’s brand image. We hope they will do really well in their debut season and would like to wish them all the best.”
Varun Tripuraneni, CEO of Tamil Thalaivas said, “This is the first time we have a team from Tamil Nadu which is the origin for Kabaddi, a local game that became a worldwide sport, and we are really excited about our journey in the Pro Kabaddi League. We are delighted to be partnering with Smartron which is an Indian company, and Kabaddi being an Indian sport, the association could not have been any better. We hope that this association will help us reach out to a larger audience and spread the awareness and love for this true Indian sport.”