Since the beginning of Indian Premier league, the way of we see the sports had totally changed. Now, there are many leagues in different sports which is quite similar to it.
It is to be believed that PRO Kabaddi upped the Ante of sports in India. While there is a downfall in the people who watch football. Sports sponsorship had witnessed a tremendous growth of 12% in 2018 which touches 7762 crores as per the reports from ESP property, a division of Group M
The reports stated that, IPL central contracts had witnessed a huge amount upliftment in 2018.
There are some sports who witnesses good growth in the 2018, leagues like ISL(Indian super league) have a strong property as it is spreading at a very high rate. Pro kabaddi had always the prime event which is watched by millions of people.
The year 2018 was great for the sports as numerous sports events had been seen by millions of viewers which also enhance the profitability of the channels. Sports like Kabaddi and cricket has a huge fan following In India. People love to watch these leagues, as the best player around the world compete in a team and fight for the title.
It is to be believed that the upcoming year will be a great success for the sponsorship as there are many events which will be played in 2019. With IPL, PRO kabaddi, ISL, PBL, are on the cards, it is going to be another year of success for the sponsorship and sports
PROMOTION AND ENDORSEMENT
To promote the events we have many faces that can promote that particular league. Stars like Virat Kohli, Mahender Singh Dhoni, PV Sindhu and Saina Nehwal are on the list who can endorse the
2018 saw a 22% growth in athlete brand endorsement value, though big money continues to chase big cricketers. And the same will be expect in coming year.