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Startups

Adtech platform InMobi partners with Microsoft to strengthen advertising portfolio

InMobi, a global mobile advertising and discovery company, has added the Microsoft Advertising business to its portfolio of offerings as the adtech platform partners with Microsoft, reported ET.

The partnership will enable InMobi to provide marketers an integrated solution to power their campaigns built on search capability of Microsoft Advertising and mobile capability of InMobi Marketing Cloud.

“We see an immense opportunity to grow the search and display market in India where digital is growing thirty percent year on year,” said Mark Richardson, VP of Global Corporate Sales at Microsoft.

InMobi was founded by Naveen Tewari in 2017. As per its LinkedIn page, it is the world’s leading Marketing Cloud, driving real connections between brands and consumers.

InMobi creates new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.

According to a report by Zion Market Research, the global mobile advertising market was pegged at $105.36 billion in 2016, it is expected to grow at a CAGR of 17%, to touch $244.57 billion by 2022.

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