Aishwarya Rai Bachchan, an ace Bollywood actor, along with her mother, have invested ₹50 crore in Ambee, a Bengaluru-based environment intelligence startup. While, other investor Rajan Anandan also infused ₹3.22 crore into the statup.
Ambee, based out of Bengaluru, was founded by Akshay Joshi, Jaideep Singh, and Madhusudan Anand. The startup provides data about hyperlocal air quality which is accessible to developers, consumers, health researchers and media companies. The platform uses proprietary data and analytics to help end users make informed decisions or take preventive measures in a situation of severe environmental distress.
Such proprietary data includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.
India is home to 14 out of the 20 most polluted cities in the world. Further, according to the World Health Organization (WHO) report, over 10-50% of indoor environments in India, North America, Europe, Australia and Japan are estimated to be affected by indoor dampness.
On the other hand, according to a report by the National Center for Biotechnology Information (NCBI), the ill-effects of indoor air pollution results in about 2 Mn premature deaths per year in India.
Of this, 44% are due to pneumonia, 54% from chronic obstructive pulmonary disease (COPD), and 2% from lung cancer. Notably, the indoor air quality monitoring market is estimated to reach $4.63 Bn by 2022.