Fri. Mar 29th, 2024

After the likes of Hrithik Roshan, Salman Khan, Sachin Tendulkar, Virat Kohli, among others, Bollywood actor Alia Bhatt is the latest celebrity to invest in Indian startup.

Alia Bhatt has picked up a minority stake in fashion-tech startup StyleCracker for an undisclosed amount. She invested in the company’s pre-Series A funding round, along with a bunch of angel investors.

Commenting on the investment, Alia Bhatt said:

This has come from heart and not mind. I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move.

Post this round, company’s founders — Dhimaan Shah and Archana Walavalkar, will jointly own around 65 percent stake in StyleCracker.

Dhimaan Shah, co-founder of the company, said:

We are like style advisors for our customers. We are already seeing 60-65% repeat business, and this fund-raising will help us to scale up. We will also launch similar products for male consumers. Everyone needs a stylist. We were surprised to see that there is more demand from tier II and III cities. From small towns, we get more orders for Rs 4,999 and Rs 6,999 boxes.

The company offers personalised fashion boxes curated by celebrity stylists to its consumers. Currently, it caters only to female customers and has plans to soon launch similar products for male consumers.

The startup had launched customised boxes around four months ago. Priced at ₹2,999, ₹4,999 and ₹6,999, these boxes contain an apparel, accessories, cosmetics and footwear. As per the company, they have shipped over 50,000 boxes across 35 cities in the last four months.

By Jeet