Fri. Mar 29th, 2024
Alibaba

UC Web, which is a part of Alibaba Mobile Business Group, has announced the launch of its innovative mobile marketing platform UC Ads in India.

In India, the platform will be focusing to engage with businesses across industries, starting from e-commerce, automobile, online travel agent (OTA), entertainment, education, IT and consumer electronics sectors.

The platform will be helpful to those who are seeking to customise their marketing solutions, as well as emerging businesses seeking for cost-effective mobile marketing.

Collaboration with UC Ads will enable businesses to access company’s huge user base across platforms like UC Browser, UC News, and 9Apps.

In a statement, the company said:

UC Ads will provide an intelligent content marketing solution to enable established brands and emerging businesses reach out to right set of audiences across India at the right time.

Alibaba Mobile Business group general manager of overseas business Kenny Ye said:

India has emerged as one of the biggest mobile economies and we are proud partners of this growth. Our platforms including UC News, UC Browser and 9Apps are offering enriching consumer experience which has helped us secure a strong user base across the country. We are now working towards extending the benefits of our reach and insights to the brands that want a better connect with the consumers.

According to Kenny, UC Ads, which is backed by powerful analytical tools, will help brands and emerging businesses to improve brand exposure, app download, product reputation, sales promotion and customer acquisition.

The company has already run pilots with brands like Vivo, Myntra and OnePlus in India to enable them reach out to right set of target audience.

By Jeet