The announcement, from the global leading company comes after the reports emerged that Amazon India was planing to close its grocery delivery app Prime Now.
“Prime Now, available to customers in Bengaluru, Hyderabad, Delhi, and Mumbai, is currently the fastest growing channel with the highest customer shopping frequency. We continue to be humbled by the customer adoption across Grocery and Amazon Bestsellers on Prime Now. As Prime Day approaches, Prime members can use the Prime Now app to discover the best deals and enjoy ultra-fast, two-hour delivery of everyday essentials, and more,” an Amazon spokesperson said.
In 2016, Prime Now, earlier known as Amazon Now was launched in India. It came into effect to deliver groceries, fruits and vegetables, household essentials, electronic items, etc. to all Amazon customers free of cost.
“There is an existing opportunity in every single subcategory that we are in, where customers want us to add more selection, even though we are India’s largest store. There are opportunities that we are going after in a much more systematic way, and grocery is one of them. We have built a set of services that allows us to serve customers all grocery needs… We are in four cities; it’s doing very well and customers love it,” Amit Agarwal, head of Amazon India, said.
Amit further said,”So, if you are a customer who’s originally from Chennai but now living in Mumbai, and you were looking for this sambar masala that your grandmother used to use, I guarantee that it will be on Amazon; so, you don’t really have to feel homesick.”