In 2018, Amazon, world’s leading e-commerce platform, invested around INR 9,450 crore in India. Whereas, this year, the figures, much anticipated as more than the previous one, and to break all records of its investments by Amazon India, have only touched INR 2,800 crore, cited Inc42.
As a matter of fact, Amazon has barely even crossed one-third of the investment it had made in the country last year.
The reports have also cited analysts stating that the last year’s spike in investment might be due to Amazon’s venture into the grocery business and for the supply chain needed for the same.
The reports also emphasized on the reason for low investments by Amazon India as because of the already-in-place infrastructures, logistics and services. Even though the company has expanded and enhanced its services this year, the expansion must have cost much less than starting from scratches.
Amazon, is an American multinational technology company, based out of Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It was founded in 1994 by Jeff Bezos.
Importantly, this is the first time, Amazon’s investment has fallen since its entry in India in 2012. According to sources, in 2012, the global ecommerce giant started off with INR 4.58 Cr investment and the number grew to INR 732.68 in 2014 and to INR 5,340 in 2016.
Amazon has claimed to have doubled the presence of its Delivery Service Partner network with more than 1400 delivery stations, which are present in over 750 cities.
The global ecommerce company Amazon also talked about developing its Line haul network, under which close to 10,000 delivery trucks are on the road each day.
Some of the ace players in the e-commerce industry include Flipkart, Myntra, Jabong, Alibaba, shopclues, and many more.