Amazon occupies top position in most trusted internet brands in India: Survey

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Amazon, an American multinational technology company, based out of Seattle is leading the way among the top trusted internet brands in India, followed by Google and Facebook, a study by Trust Research Advisory (TRA) revealed.

The internet brands survey was conducted on 32 brands with a presence in India.

In the list for the most trusted internet brands, Hike Messenger app ranked fourth, beating Facebook-owned WhatsApp, which ranked 10th on the list, according to TRA’s Brand Trust Report 2019.

While, other internet juggernauts in the top ten included Flipkart, Microsoft-owned LinkedIn and Snapdeal, ranking seventh, eighth and ninth respectively.

Where Indian hospitality startup OYO was placed at the fifth position in the list, Ola ranked at sixth, compared to its rival Uber, which ranked at the 14th position.

“Many Indian Internet start-ups are leaders in their categories, which is no mean feat. The brands that focus on creating trust along with profits and growth are the ones that will survive in this business,” N. Chandramouli, CEO at TRA quoted.

Amazon, is an American multinational technology company, based out of Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It was founded in 1994 by Jeff Bezos.

Surprisingly, India’s largest digital payment platform Paytm was ranked at 19th, only a place ahead of its global peer PayPal.

Importantly, despite its lead in terms of brand recall, Amazon is hardly resting easy when it comes to new features, and platform changes.

Besides investing billions in its India business, Amazon is now looking to expand its user base using AI-powered features.

A new feature called StyleSnap will allow users to upload a photograph or screenshot of a fashion look that they like and StyleSnap will fetch them recommendations for similar items from Amazon’s catalogue.

On the technology front, the company has strengthened its data centre business in India by reinforcing Amazon Data Services India (ADSI) with an ₹1,380 crore investment.

Whereas, Amazon’s competitor Flipkart, has also built a loyal user base in India over the years and has introduced the community to online shopping, familiarised them with digital payments and created the right market conditions for ecommerce to succeed in India.


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