Mumbai based online parenting startup BabyChakra has raised an undisclosed amount of funds in a fresh round from a clutch of marquee investors including Mark Mobius and Rajesh Sehgal-backed Equanimity Ventures Fund, Facebook‘s director Anand Chandrasekaran, and Maninder Gulati, Chief Strategy Officer at OYO.
Gideon Marks, a silicon valley tech investor and BabyChakra’s mentor at the Google Launchpad Accelerator this year, Eitan Toleda, Senior Director at Apple, Dr Mandar Vaidya, former head of healthcare practice for McKinsey India, and B Ravishankar, former Chief HR officer, HCL Technologies, also participated in the round.
Talking about the investment, Naiyya Saggi, founder & CEO, BabyChakra, said, “The fresh capital will be used to further strengthen BabyChakra’s regional and language-specific content and communities as well as deepen personalization in the product platform.”
The funds will also be used to further integrations in the maternity and childcare ecosystem.
BabyChakra was founded by Naiyya Saggi in 2015. It provides a platform for parents to connect with services and products to help during and after the pregnancy. It also enables parents to interact with each other to give and receive advice.
The startup claims to have more than 500,000 parents on the platform, reading more than 50 million content pieces a month on its app. Around 85% of the conversations on the platform are focused on health, wellness, and nutritions.
According to the parenting startup, around 70% of its users are from tier 2 and tier 3 cities, accessing the content in 10 languages to make important health, wellness and nutrition decisions. It’s decision to strengthen language-specific content, stems from the need to serve its users based in the smaller cities.
The startup aims to empower around 20 million families on its platform monthly, as it looks to expand and strengthen its large community of mothers.