Beauty and wellness startup Scentials raises ₹25 cr in Series A round

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Scentials, a Mumbai-based celebrity led beauty and wellness company has raised ₹25 crore in Series A funding led by Unilever Ventures.

The company will also expand its offerings by introducing new lines and limited editions across the country.

“Since our inception, we have focused on making high-quality beauty products available at affordable prices to the consumer, and have already received great traction. This has been made possible through our strategic partnerships with top celebrities – both actors and sports persons – whose personalities and presence resonate with consumers not only in India but also globally,” Jinesh Mehta, chairman, scentials said.

Scentials was co-founded by Jinesh Mehta and tennis star Mahesh Bhupathi. It has global licensing and endorsement agreements with some of the most-successful celebrities in the field of sports and entertainment to design, develop, manufacture, market, and distribute products through multiple brands across fragrances, skin-care, makeup and men’s grooming.

Whereas, Unilever Ventures, founded in 2002, is the venture capital and private equity arm of Unilever.

It invest in young, promising companies, accelerating growth by providing access to Unilever’s global ecosystem, assets and expertise.

“Scentials is building a unique beauty brands studio platform that combines fast paced innovations across beauty categories with endorsements from top tier Indian celebrities in sports, films & entertainment. The celebrity partnerships provide massive traditional and social media reach driving brand salience,” Pawan Chaturvedi, Investment Director at Unilever Ventures said.

Unilever Ventures, the venture capital and private equity arm of Unilever, also invested $10.5 million in MilkBasket earlier this month along with Mayfield India, Kalaari Capital, Blume Ventures, and a few other companies.

Hence, some significant on-demand beauty and wellness startups in India includes StayGlad, GetLook, Purplle, MyGlamm, BigStylist, among others.


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