With an aim to pull around 100-200 million Indians user onto its platform, Flipkart, a leading e-commerce space in India, recently owned by Walmart, is about to revamp its application, cited ET.
The rearrangement will include a regional language interface, video streaming, and feeds to make itself more social.
“With this, the shop (the Flipkart app) itself will completely change,” said Kalyan Krishnamurthy, Group CEO, Flipkart.
“Our focus at Flipkart has been to tap the growing middle class, sub-30 year old, value customers across smaller towns and cities, and we believe the way to do that is to replicate a customer’s offline shopping experience on the app,” he added.
Flipkart, owned by Walmart, is based out of Bengaluru, founded by Sachin Bansal and Binny Bansal together in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.
Targeting the next 100 million users is largely pegged as the next phase of growth for e-commerce firms, given that only 50 million of the Indian Internet economy’s half a billion users have ever transacted online.
Furthermore, the company is also launching ‘Flipkart Ideas’, which will work with brands and influencers to produce content on several topics including health, wellness, fitness, cooking, and photography.
Some of the growing unicorns in the e-commerce race includes Alibaba, Amazon, ShopClues, Jabong and many more.