Fri. Mar 29th, 2024

Flipkart’s flagship event ‘The Big Billion Days‘ (TBBD), which commence every year during the festive season in India, this time witnessed 50 per cent growth in the number of new customers in compared to the previous year’s edition. While, Flipkart said that the influx of demand was powered by participants from Tier II and beyond locations, Yourstory reported.

According to the Flipkart, TBBD was spread over six days between September 29 to October 4, and it clocked 70 billion views. The key thrust area of the ecommerce major in this year’s festive sale edition was to bring the sellers and buyers from the Tier II cities and beyond location, it added.

“With a purpose to bring the next 200 million consumers to the ecommerce fold, TBBD saw Bharat inch closer to India by showing confidence in categories and affordability offerings,” Flipkart said.

Kalyan Krishnamurthy, CEO of Flipkart Group, said, “It has been a fantastic start to the festive season. We set out with an aim to bridge the gap between India and Bharat. TBBD 2019 has proven that Bharat has moved closer to India in more ways than one. Whether it is the uptake of the Hindi interface or the adoption of our affordability constructs, engagement constructs like gaming, consumers have engaged with brands they love like never before.”

Flipkart is based out of Bengaluru, founded by Sachin Bansal and Binny Bansal together in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.

Flipkart further added by saying that September 30 was the single largest day for commerce in the country. More than 50 percent of Flipkart Plus shoppers are from Tier II cities and beyond, and units from Tier III cities grew by 100 percent on a year-on-year basis, it said.

“We take immense pride in making ecommerce more inclusive through the introduction of some top categories, which during this festive season, have been able to cater to the needs of Tier II markets and beyond. The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers; who were all able to spread festive cheers across categories,” Kalyan said.

Also read: Flipkart, Amazon festive sale created over $1.8 billion of GMV : Report

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