Ashish Hemrajani’s BookMyShow recently announced their acquisition of Mumbai-based local food and restaurant recommendation engine Burrp. The Network18 divestment has been made to Foodfesta Wellcare Pvt. Ltd., a subsidiary of BigTree Entertainment Pvt. Ltd which owns and operates BookMyShow. The financials of this deal were not yet disclosed. However, this development is considered a big move in Indian FoodTech industry, which has a number of players including Swiggy, Zomato among others.
After the acquisition, key assets and intellectual properties of Burrp will be transferred to BookMyShow, including employees and existing restaurant partnerships. Burrp is India’s oldest food tech company which helps people in discover eating joints around them. Currently, they have over 60,000 restaurants on their list in across 14 cities.
Mansi Vora, Head of Mergers & Acquisitions at BookMyShow commented that “Movie watching in India has evolved tremendously over the last few years. At BookMyShow, we are not just delighted to have been a key part of this journey, but we are determined to continue to lead the way by offering an unparalleled experience to our users. Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology and partnerships to offer a superior and comprehensive offering to our users.”
Apart from this, BookMyShow has a partnership with more than 2100 food retail brands and includes all local city food joints to popular national chains across the country.